周易免費測店名
易讀(du)易記原(yuan)(yuan)則(ze)(ze)(ze)是(shi)(shi)(shi)對店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)最根本(ben)的(de)(de)(de)(de)(de)(de)(de)(de)需求，店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)只有(you)(you)(you)易讀(du)易記，才能(neng)(neng)高(gao)(gao)效地(di)發揮它的(de)(de)(de)(de)(de)(de)(de)(de)識(shi)別(bie)功能(neng)(neng)和傳播功能(neng)(neng)。如(ru)何使店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)易讀(du)、易記呢？這就(jiu)要做到以(yi)(yi)下幾點：簡潔(jie)--名(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)單純，簡潔(jie)明快(kuai)(kuai)，易于(yu)和消(xiao)費(fei)者進行(xing)信息交(jiao)流(liu)而(er)且名(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)越短，就(jiu)越有(you)(you)(you)可(ke)(ke)能(neng)(neng)顧客(ke)的(de)(de)(de)(de)(de)(de)(de)(de)遐(xia)想(xiang)，含義更加豐(feng)富。中(zhong)(zhong)國名(ming)(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)一(yi)(yi)般以(yi)(yi)2~4個(ge)(ge)(ge)字(zi)節為(wei)宜，外國名(ming)(ming)(ming)(ming)(ming)(ming)(ming)一(yi)(yi)般以(yi)(yi)4~7個(ge)(ge)(ge)字(zi)母為(wei)宜；獨(du)(du)特--名(ming)(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)應具(ju)備(bei)獨(du)(du)特的(de)(de)(de)(de)(de)(de)(de)(de)修(xiu)改，力戒協(xie)同(tong)，避免與其他(ta)店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)混淆，這樣才能(neng)(neng)在(zai)(zai)公眾心目(mu)(mu)中(zhong)(zhong)鮮明的(de)(de)(de)(de)(de)(de)(de)(de)印(yin)象。新(xin)穎，有(you)(you)(you)時(shi)代感(gan)或者趕上時(shi)代潮流(liu)，創(chuang)造(zao)新(xin)概念。還應該(gai)(gai)是(shi)(shi)(shi)響亮、有(you)(you)(you)氣魄，做到起點高(gao)(gao)，具(ju)備(bei)沖擊力及(ji)濃厚的(de)(de)(de)(de)(de)(de)(de)(de)，給人(ren)以(yi)(yi)震撼(han)感(gan)。②竟未店(dian)(dian)鋪(pu)(pu)經(jing)營(ying)產(chan)品屬性原(yuan)(yuan)則(ze)(ze)(ze)店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)還應該(gai)(gai)暗(an)示經(jing)營(ying)產(chan)品某(mou)種(zhong)性能(neng)(neng)和用途。顯而(er)易見的(de)(de)(de)(de)(de)(de)(de)(de)問題是(shi)(shi)(shi)，名(ming)(ming)(ming)(ming)(ming)(ming)(ming)作越是(shi)(shi)(shi)描述某(mou)一(yi)(yi)類(lei)產(chan)品，那么這一(yi)(yi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)作就(jiu)越難(nan)向(xiang)其他(ta)產(chan)品上延伸。因此(ci)，店(dian)(dian)主(zhu)為(wei)店(dian)(dian)鋪(pu)(pu)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)時(shi)，勿使用店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)過(guo)分暗(an)示經(jing)營(ying)產(chan)品的(de)(de)(de)(de)(de)(de)(de)(de)種(zhong)類(lei)和屬性，否則(ze)(ze)(ze)將不(bu)(bu)(bu)利(li)于(yu)企業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)進一(yi)(yi)步(bu)發展(zhan)。但(dan)是(shi)(shi)(shi)，在(zai)(zai)服(fu)裝行(xing)業(ye)，如(ru)果服(fu)飾店(dian)(dian)經(jing)營(ying)的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)某(mou)一(yi)(yi)類(lei)型服(fu)裝，面向(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)固定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)某(mou)一(yi)(yi)階(jie)層顧客(ke)，則(ze)(ze)(ze)可(ke)(ke)以(yi)(yi)面向(xiang)顧客(ke)而(er)取名(ming)(ming)(ming)(ming)(ming)(ming)(ming)，使他(ta)們知道(dao)店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)類(lei)型?quot;淑女(nv)屋(wu)"就(jiu)是(shi)(shi)(shi)這樣的(de)(de)(de)(de)(de)(de)(de)(de)成功例子(zi)。除了(le)體(ti)(ti)現(xian)類(lei)型之(zhi)外，還要體(ti)(ti)現(xian)服(fu)飾店(dian)(dian)的(de)(de)(de)(de)(de)(de)(de)(de)特點。③啟發聯(lian)想(xiang)原(yuan)(yuan)則(ze)(ze)(ze)它是(shi)(shi)(shi)指(zhi)店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)要有(you)(you)(you)一(yi)(yi)定(ding)的(de)(de)(de)(de)(de)(de)(de)(de)寓(yu)意(yi)(yi)，讓(rang)消(xiao)費(fei)者能(neng)(neng)從中(zhong)(zhong)等到愉(yu)快(kuai)(kuai)的(de)(de)(de)(de)(de)(de)(de)(de)聯(lian)想(xiang)，而(er)不(bu)(bu)(bu)是(shi)(shi)(shi)消(xiao)極的(de)(de)(de)(de)(de)(de)(de)(de)聯(lian)想(xiang)，也就(jiu)是(shi)(shi)(shi)討(tao)個(ge)(ge)(ge)吉利(li)的(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)。但(dan)要注意(yi)(yi)，有(you)(you)(you)時(shi)從一(yi)(yi)種(zhong)語言看(kan)來，它是(shi)(shi)(shi)吉利(li)的(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)，而(er)用另一(yi)(yi)種(zhong)語言讀(du)出(chu)來，就(jiu)會有(you)(you)(you)消(xiao)極的(de)(de)(de)(de)(de)(de)(de)(de)意(yi)(yi)義。出(chu)現(xian)這種(zhong)情況，如(ru)果想(xiang)進入該(gai)(gai)地(di)區的(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場，就(jiu)必須改名(ming)(ming)(ming)(ming)(ming)(ming)(ming)。"金(jin)(jin)(jin)"遠(yuan)東有(you)(you)(you)限公司創(chuang)辦人(ren)曾憲(xian)梓曾經(jing)專門(men)談及(ji)他(ta)的(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)牌產(chan)品"金(jin)(jin)(jin)"的(de)(de)(de)(de)(de)(de)(de)(de)確定(ding)經(jing)過(guo)。曾憲(xian)梓先(xian)生說："要創(chuang)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)牌，先(xian)要選好名(ming)(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)。金(jin)(jin)(jin)原(yuan)(yuan)來叫金(jin)(jin)(jin)獅(shi)。一(yi)(yi)天(tian)，我(wo)送兩條金(jin)(jin)(jin)獅(shi)領(ling)帶(dai)給我(wo)的(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)個(ge)(ge)(ge)親戚(qi)，他(ta)滿臉(lian)不(bu)(bu)(bu)高(gao)(gao)興(xing)。說：‘我(wo)才不(bu)(bu)(bu)帶(dai)你的(de)(de)(de)(de)(de)(de)(de)(de)領(ling)帶(dai)呢!金(jin)(jin)(jin)輸(shu)、金(jin)(jin)(jin)輸(shu)、什么都輸(shu)掉了(le)。'原(yuan)(yuan)來港(gang)話‘獅(shi)'和‘輸(shu)'讀(du)音(yin)相(xiang)似，而(er)我(wo)這個(ge)(ge)(ge)親戚(qi)又是(shi)(shi)(shi)一(yi)(yi)個(ge)(ge)(ge)愛賭馬(ma)的(de)(de)(de)(de)(de)(de)(de)(de)人(ren)，賭馬(ma)的(de)(de)(de)(de)(de)(de)(de)(de)人(ren)很(hen)多，顯然(ran)很(hen)忌諱‘輸(shu)'字(zi)。當天(tian)晚上我(wo)一(yi)(yi)夜未睡，為(wei)改多獅(shi)這個(ge)(ge)(ge)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)我(wo)絞(jiao)盡(jin)腦汁。終(zhong)于(yu)交(jiao)GOLDLION(金(jin)(jin)(jin)獅(shi))改為(wei)意(yi)(yi)譯和音(yin)譯相(xiang)結(jie)合(he)，即GOLD意(yi)(yi)為(wei)金(jin)(jin)(jin)，LION音(yin)讀(du)。這個(ge)(ge)(ge)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)很(hen)快(kuai)(kuai)就(jiu)為(wei)大家接受，帶(dai)領(ling)帶(dai)的(de)(de)(de)(de)(de)(de)(de)(de)各階(jie)層生意(yi)(yi)人(ren)多，誰(shui)不(bu)(bu)(bu)希望‘金(jin)(jin)(jin)'？"④支持(chi)標(biao)志物(wu)(wu)原(yuan)(yuan)則(ze)(ze)(ze)標(biao)志物(wu)(wu)是(shi)(shi)(shi)指(zhi)店(dian)(dian)鋪(pu)(pu)中(zhong)(zhong)可(ke)(ke)被識(shi)別(bie)但(dan)無法用語言表示的(de)(de)(de)(de)(de)(de)(de)(de)部分，如(ru)可(ke)(ke)口可(ke)(ke)樂的(de)(de)(de)(de)(de)(de)(de)(de)紅色標(biao)志，麥當勞醒目(mu)(mu)的(de)(de)(de)(de)(de)(de)(de)(de)黃色"M"，蘋果牌牛仔的(de)(de)(de)(de)(de)(de)(de)(de)缺一(yi)(yi)塊的(de)(de)(de)(de)(de)(de)(de)(de)蘋果，以(yi)(yi)及(ji)奔馳(chi)的(de)(de)(de)(de)(de)(de)(de)(de)三叉星環(huan)(huan)等。當店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)能(neng)(neng)夠刺激和維持(chi)店(dian)(dian)鋪(pu)(pu)標(biao)識(shi)物(wu)(wu)的(de)(de)(de)(de)(de)(de)(de)(de)識(shi)別(bie)功能(neng)(neng)時(shi)，店(dian)(dian)鋪(pu)(pu)的(de)(de)(de)(de)(de)(de)(de)(de)整體(ti)(ti)效果就(jiu)加強了(le)。此(ci)外，適應市(shi)場環(huan)(huan)境原(yuan)(yuan)則(ze)(ze)(ze)、受法律保護(hu)原(yuan)(yuan)則(ze)(ze)(ze)也是(shi)(shi)(shi)在(zai)(zai)設計(ji)店(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)時(shi)候應該(gai)(gai)注意(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)兩個(ge)(ge)(ge)很(hen)重要的(de)(de)(de)(de)(de)(de)(de)(de)原(yuan)(yuan)則(ze)(ze)(ze) 個(ge)(ge)(ge)人(ren)建議“舒(shu)暖點”、“真舒(shu)水(shui)暖店(dian)(dian)”或加上“興(xing)華”也可(ke)(ke)以(yi)(yi)...
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