怎樣給店鋪起名?
有(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)引(yin)經(jing)(jing)據典或四(si)處找人(ren)(ren)(ren)(ren)起(qi)(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming),于(yu)(yu)是(shi)(shi)(shi)就(jiu)誕生(sheng)(sheng)了(le)一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)起(qi)(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)公司(si)(si),專門從(cong)事給(gei)(gei)人(ren)(ren)(ren)(ren)或店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)起(qi)(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)的(de)(de)(de)(de)(de)(de)(de)(de)差(cha)事,沒想這(zhe)(zhe)也成(cheng)為了(le)一(yi)(yi)(yi)(yi)(yi)(yi)項職業(ye)。就(jiu)象代人(ren)(ren)(ren)(ren)寫(xie)(xie)家(jia)(jia)書(shu)、算帳一(yi)(yi)(yi)(yi)(yi)(yi)樣,給(gei)(gei)一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)喜(xi)(xi)歡咬(yao)文(wen)嚼字(zi)的(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)憑添(tian)了(le)一(yi)(yi)(yi)(yi)(yi)(yi)份情(qing)趣。 有(you)(you)(you)些(xie)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu),喜(xi)(xi)歡在大(da)(da)(da)門兩側貼一(yi)(yi)(yi)(yi)(yi)(yi)幅對聯: 生(sheng)(sheng)意興隆通四(si)海 財源茂盛(sheng)達三(san)(san)江 如(ru)(ru)(ru)此闊大(da)(da)(da)、胸懷天下(xia)(xia)的(de)(de)(de)(de)(de)(de)(de)(de)豪言壯語(yu),道(dao)出(chu)(chu)了(le)多(duo)少夢想發(fa)(fa)家(jia)(jia)致富人(ren)(ren)(ren)(ren)的(de)(de)(de)(de)(de)(de)(de)(de)心聲啊(a)。如(ru)(ru)(ru)再配(pei)上一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)響亮的(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)號(hao),那(nei)生(sheng)(sheng)意可(ke)(ke)(ke)(ke)就(jiu)要蒸(zheng)蒸(zheng)日上、財源滾滾、日進斗金了(le)。 考究一(yi)(yi)(yi)(yi)(yi)(yi)下(xia)(xia),店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)稱的(de)(de)(de)(de)(de)(de)(de)(de)來(lai)(lai)(lai)(lai)源大(da)(da)(da)約(yue)有(you)(you)(you)四(si)類情(qing)況: 一(yi)(yi)(yi)(yi)(yi)(yi)類是(shi)(shi)(shi)上級賜(si)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)。 如(ru)(ru)(ru)古(gu)代皇(huang)帝大(da)(da)(da)臣、現今的(de)(de)(de)(de)(de)(de)(de)(de)各(ge)級首腦們(men)賜(si)予題寫(xie)(xie)的(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)號(hao)。大(da)(da)(da)凡得(de)到(dao)這(zhe)(zhe)種名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)號(hao)的(de)(de)(de)(de)(de)(de)(de)(de)店(dian)(dian)(dian)(dian)(dian)(dian)家(jia)(jia)便(bian)無尚(shang)榮(rong)幸,因(yin)可(ke)(ke)(ke)(ke)借(jie)著上級的(de)(de)(de)(de)(de)(de)(de)(de)威信(xin)作生(sheng)(sheng)意,是(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)筆特別實用(yong)好(hao)(hao)用(yong)管用(yong)的(de)(de)(de)(de)(de)(de)(de)(de)無形資產。多(duo)少人(ren)(ren)(ren)(ren)求之不(bu)(bu)得(de)哩(li)。 二(er)類是(shi)(shi)(shi)地(di)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)、名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)勝古(gu)跡名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)、外來(lai)(lai)(lai)(lai)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)、序號(hao)加買賣(mai)實物合在一(yi)(yi)(yi)(yi)(yi)(yi)起(qi)(qi)命名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)。 如(ru)(ru)(ru)老(lao)(lao)(lao)(lao)邊(bian)餃子館(guan)、重慶火鍋、西(xi)炮(pao)臺(tai)酒(jiu)(jiu)(jiu)(jiu)家(jia)(jia)、老(lao)(lao)(lao)(lao)爺閣糧店(dian)(dian)(dian)(dian)(dian)(dian)、巴黎夜(ye)總(zong)會(hui)(hui)(hui)、加州牛肉面館(guan)、第一(yi)(yi)(yi)(yi)(yi)(yi)百貨商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)、第三(san)(san)人(ren)(ren)(ren)(ren)民(min)醫院(yuan)等(deng)(deng)(deng)。 三(san)(san)類是(shi)(shi)(shi)根據吉(ji)祥語(yu)起(qi)(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)。 如(ru)(ru)(ru)繁榮(rong)昌(chang)盛(sheng)、幸福(fu)(fu)吉(ji)祥、合家(jia)(jia)歡樂、恭喜(xi)(xi)發(fa)(fa)財、興旺發(fa)(fa)達、如(ru)(ru)(ru)意平(ping)(ping)安、欣欣向榮(rong)、勝利(li)、興隆、豐(feng)收(shou)、滿意、青(qing)春、年(nian)輕、美麗等(deng)(deng)(deng),可(ke)(ke)(ke)(ke)以(yi)(yi)將(jiang)它們(men)分開(kai)了(le)用(yong),如(ru)(ru)(ru)繁榮(rong)商(shang)店(dian)(dian)(dian)(dian)(dian)(dian)、吉(ji)祥信(xin)用(yong)社意食(shi)(shi)雜店(dian)(dian)(dian)(dian)(dian)(dian)、平(ping)(ping)安保險(xian)公司(si)(si)等(deng)(deng)(deng);還(huan)可(ke)(ke)(ke)(ke)以(yi)(yi)取(qu)單個(ge)(ge)(ge)(ge)(ge)(ge)字(zi)互相(xiang)重新組合或再搭(da)配(pei)上象萬、永、久、九、強、常(chang)、長等(deng)(deng)(deng)達到(dao)長遠硬(ying)實的(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)力(li)(li),如(ru)(ru)(ru)合歡自(zi)(zi)(zi)唱廳(ting)(ting)、旺發(fa)(fa)小賣(mai)店(dian)(dian)(dian)(dian)(dian)(dian)、永興食(shi)(shi)雜批(pi)發(fa)(fa)部、萬隆酒(jiu)(jiu)(jiu)(jiu)家(jia)(jia)等(deng)(deng)(deng)。簡潔(jie)好(hao)(hao)聽,一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)能(neng)(neng)給(gei)(gei)顧客舒心感(gan),一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)能(neng)(neng)激勵和希望自(zi)(zi)(zi)己鋪(pu)(pu)面買賣(mai)越(yue)做(zuo)越(yue)好(hao)(hao),財源滾滾而(er)(er)來(lai)(lai)(lai)(lai)。 四(si)類是(shi)(shi)(shi)別出(chu)(chu)心裁、出(chu)(chu)人(ren)(ren)(ren)(ren)意外的(de)(de)(de)(de)(de)(de)(de)(de)店(dian)(dian)(dian)(dian)(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)。 往(wang)往(wang)能(neng)(neng)流(liu)傳千古(gu),經(jing)(jing)久不(bu)(bu)衰(shuai)。如(ru)(ru)(ru)天津(jin)狗不(bu)(bu)理飽子,北京(jing)全聚(ju)德烤鴨,皆是(shi)(shi)(shi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)揚四(si)海的(de)(de)(de)(de)(de)(de)(de)(de)老(lao)(lao)(lao)(lao)字(zi)號(hao),全國開(kai)了(le)許(xu)(xu)多(duo)分店(dian)(dian)(dian)(dian)(dian)(dian),有(you)(you)(you)很多(duo)美食(shi)(shi)家(jia)(jia)慕名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)而(er)(er)來(lai)(lai)(lai)(lai)一(yi)(yi)(yi)(yi)(yi)(yi)飽口福(fu)(fu)。 給(gei)(gei)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)起(qi)(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)號(hao),大(da)(da)(da)有(you)(you)(you)學問。起(qi)(qi)個(ge)(ge)(ge)(ge)(ge)(ge)特別好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)號(hao),需有(you)(you)(you)很好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)(de)古(gu)文(wen)基(ji)礎,多(duo)看古(gu)書(shu)對吸取(qu)前人(ren)(ren)(ren)(ren)的(de)(de)(de)(de)(de)(de)(de)(de)精髓大(da)(da)(da)有(you)(you)(you)好(hao)(hao)處。不(bu)(bu)單是(shi)(shi)(shi)起(qi)(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming),對其它方面也大(da)(da)(da)有(you)(you)(you)益(yi)(yi)處。一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)知書(shu)達禮(li)的(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren),往(wang)往(wang)是(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)位(wei)熱愛讀書(shu)的(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)(ren)(ren)。從(cong)古(gu)流(liu)傳下(xia)(xia)來(lai)(lai)(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)書(shu)籍,都(dou)經(jing)(jing)過時間和民(min)眾(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)考驗(yan),是(shi)(shi)(shi)值得(de)研究借(jie)鑒(jian)的(de)(de)(de)(de)(de)(de)(de)(de)寶藏(zang),常(chang)看,會(hui)(hui)(hui)豐(feng)富人(ren)(ren)(ren)(ren)生(sheng)(sheng)閱歷、長見(jian)識! 起(qi)(qi)店(dian)(dian)(dian)(dian)(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)有(you)(you)(you)以(yi)(yi)下(xia)(xia)幾點可(ke)(ke)(ke)(ke)以(yi)(yi)借(jie)鑒(jian): 1、取(qu)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)與(yu)所經(jing)(jing)營(ying)商(shang)品(pin)有(you)(you)(you)直接密切聯系的(de)(de)(de)(de)(de)(de)(de)(de)、響當當又(you)有(you)(you)(you)誘惑(huo)力(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)好(hao)(hao)店(dian)(dian)(dian)(dian)(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming),讓(rang)人(ren)(ren)(ren)(ren)過目難忘,這(zhe)(zhe)會(hui)(hui)(hui)使你的(de)(de)(de)(de)(de)(de)(de)(de)產品(pin)平(ping)(ping)添(tian)活力(li)(li),帶來(lai)(lai)(lai)(lai)意想不(bu)(bu)到(dao)的(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)益(yi)(yi)。 2、利(li)用(yong)流(liu)行(xing)(xing)元素,給(gei)(gei)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)取(qu)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming) ,往(wang)往(wang)能(neng)(neng)取(qu)得(de)事半功倍的(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)果。張曼玉主(zhu)演(yan)的(de)(de)(de)(de)(de)(de)(de)(de)電影《花樣年(nian)華》走紅以(yi)(yi)后,一(yi)(yi)(yi)(yi)(yi)(yi)家(jia)(jia)餐廳(ting)(ting)馬(ma)上改名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)為花樣年(nian)華,而(er)(er)與(yu)之異曲同工的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi),另一(yi)(yi)(yi)(yi)(yi)(yi)家(jia)(jia)餐廳(ting)(ting)取(qu)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)不(bu)(bu)見(jian)不(bu)(bu)散(san),還(huan)有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)家(jia)(jia)酒(jiu)(jiu)(jiu)(jiu)吧(ba)干脆叫壹玫酒(jiu)(jiu)(jiu)(jiu)吧(ba)。年(nian)輕人(ren)(ren)(ren)(ren)約(yue)會(hui)(hui)(hui),有(you)(you)(you)了(le)更加暖昧的(de)(de)(de)(de)(de)(de)(de)(de)約(yue)會(hui)(hui)(hui)語(yu),如(ru)(ru)(ru)去(qu)哪(na)兒玩啊(a),是(shi)(shi)(shi)花樣年(nian)華呢?還(huan)是(shi)(shi)(shi)不(bu)(bu)見(jian)不(bu)(bu)散(san)呢?或是(shi)(shi)(shi)壹玫酒(jiu)(jiu)(jiu)(jiu)吧(ba)?這(zhe)(zhe)些(xie)顯然能(neng)(neng)夠給(gei)(gei)年(nian)輕人(ren)(ren)(ren)(ren)帶來(lai)(lai)(lai)(lai)約(yue)會(hui)(hui)(hui)話題的(de)(de)(de)(de)(de)(de)(de)(de)所,很容(rong)易(yi)(yi)在短時間內被年(nian)輕人(ren)(ren)(ren)(ren)接受。 3、利(li)用(yong)諧音來(lai)(lai)(lai)(lai)取(qu)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming),這(zhe)(zhe)是(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)店(dian)(dian)(dian)(dian)(dian)(dian)家(jia)(jia)的(de)(de)(de)(de)(de)(de)(de)(de)慣(guan)用(yong)手法。如(ru)(ru)(ru)今,湘(xiang)(xiang)(xiang)(xiang)菜大(da)(da)(da)舉(ju)入侵(qin)各(ge)個(ge)(ge)(ge)(ge)(ge)(ge)城市,湘(xiang)(xiang)(xiang)(xiang)菜館(guan)大(da)(da)(da)行(xing)(xing)其道(dao)。于(yu)(yu)是(shi)(shi)(shi),便(bian)有(you)(you)(you)了(le)老(lao)(lao)(lao)(lao)湘(xiang)(xiang)(xiang)(xiang)樓、湘(xiang)(xiang)(xiang)(xiang)親樓、湘(xiang)(xiang)(xiang)(xiang)鄉(xiang)(xiang)人(ren)(ren)(ren)(ren)、同湘(xiang)(xiang)(xiang)(xiang)會(hui)(hui)(hui)、又(you)一(yi)(yi)(yi)(yi)(yi)(yi)湘(xiang)(xiang)(xiang)(xiang)這(zhe)(zhe)些(xie)店(dian)(dian)(dian)(dian)(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)最大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng),是(shi)(shi)(shi)將(jiang)其酒(jiu)(jiu)(jiu)(jiu)樓的(de)(de)(de)(de)(de)(de)(de)(de)定(ding)位(wei)說得(de)明(ming)(ming)明(ming)(ming)白(bai)白(bai),而(er)(er)且(qie)(qie)利(li)用(yong)諧音,很容(rong)易(yi)(yi)被食(shi)(shi)客記住(zhu)或認(ren)(ren)可(ke)(ke)(ke)(ke)。 好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)(de)命名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming),可(ke)(ke)(ke)(ke)以(yi)(yi)刺激消(xiao)費(fei)者的(de)(de)(de)(de)(de)(de)(de)(de)聽覺器(qi)(qi)官從(cong)而(er)(er)留(liu)下(xia)(xia)印象,產生(sheng)(sheng)聯想和感(gan)觸。命名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)是(shi)(shi)(shi)商(shang)標的(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)體(ti),好(hao)(hao)壞之差(cha),必將(jiang)影響到(dao)品(pin)牌的(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)與(yu)敗。 開(kai)店(dian)(dian)(dian)(dian)(dian)(dian)者一(yi)(yi)(yi)(yi)(yi)(yi)定(ding)要為自(zi)(zi)(zi)己的(de)(de)(de)(de)(de)(de)(de)(de)店(dian)(dian)(dian)(dian)(dian)(dian)鋪(pu)(pu)取(qu)個(ge)(ge)(ge)(ge)(ge)(ge)好(hao)(hao)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi),好(hao)(hao)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)稱將(jiang)會(hui)(hui)(hui)吸引(yin)許(xu)(xu)多(duo)消(xiao)費(fei)者前來(lai)(lai)(lai)(lai)購買商(shang)品(pin),這(zhe)(zhe)就(jiu)等(deng)(deng)(deng)于(yu)(yu)成(cheng)功了(le)三(san)(san)分之一(yi)(yi)(yi)(yi)(yi)(yi)。 3、利(li)用(yong)諧音來(lai)(lai)(lai)(lai)取(qu)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming),這(zhe)(zhe)是(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)店(dian)(dian)(dian)(dian)(dian)(dian)家(jia)(jia)的(de)(de)(de)(de)(de)(de)(de)(de)慣(guan)用(yong)手法。如(ru)(ru)(ru)今,湘(xiang)(xiang)(xiang)(xiang)菜大(da)(da)(da)舉(ju)入侵(qin)各(ge)個(ge)(ge)(ge)(ge)(ge)(ge)城市,湘(xiang)(xiang)(xiang)(xiang)菜館(guan)大(da)(da)(da)行(xing)(xing)其道(dao)。于(yu)(yu)是(shi)(shi)(shi),便(bian)有(you)(you)(you)了(le)老(lao)(lao)(lao)(lao)湘(xiang)(xiang)(xiang)(xiang)樓、湘(xiang)(xiang)(xiang)(xiang)親樓、湘(xiang)(xiang)(xiang)(xiang)鄉(xiang)(xiang)人(ren)(ren)(ren)(ren)、同湘(xiang)(xiang)(xiang)(xiang)會(hui)(hui)(hui)、又(you)一(yi)(yi)(yi)(yi)(yi)(yi)湘(xiang)(xiang)(xiang)(xiang)這(zhe)(zhe)些(xie)店(dian)(dian)(dian)(dian)(dian)(dian)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)最大(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng),是(shi)(shi)(shi)將(jiang)其酒(jiu)(jiu)(jiu)(jiu)樓的(de)(de)(de)(de)(de)(de)(de)(de)定(ding)位(wei)說得(de)明(ming)(ming)明(ming)(ming)白(bai)白(bai),而(er)(er)且(qie)(qie)利(li)用(yong)諧音,很容(rong)易(yi)(yi)被食(shi)(shi)客記住(zhu)或認(ren)(ren)可(ke)(ke)(ke)(ke)。 好(hao)(hao)的(de)(de)(de)(de)(de)(de)(de)(de)命名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming),可(ke)(ke)(ke)(ke)以(yi)(yi)刺激消(xiao)費(fei)者的(de)(de)(de)(de)(de)(de)(de)(de)聽覺器(qi)(qi)官從(cong)而(er)(er)留(liu)下(xia)(xia)印象,產生(sheng)(sheng)聯想和感(gan)觸。命名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)是(shi)(shi)(shi)商(shang)標的(de)(de)(de)(de)(de)(de)(de)(de)主(zhu)體(ti),好(hao)(hao)壞之差(cha),必將(jiang)影響到(dao)品(pin)牌的(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)與(yu)敗。...
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