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如何給產品命名,產品命名法則

一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)是(shi)(shi)(shi)(shi)(shi)“猛龍過(guo)江”，上(shang)菜(cai)后一(yi)(yi)(yi)(yi)(yi)(yi)看(kan)(kan)，原來是(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)碗(wan)清湯上(shang)面(mian)(mian)漂著(zhu)一(yi)(yi)(yi)(yi)(yi)(yi)棵(ke)蔥；另(ling)外(wai)(wai)(wai)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)是(shi)(shi)(shi)(shi)(shi)“母子相會(hui)”，上(shang)來一(yi)(yi)(yi)(yi)(yi)(yi)看(kan)(kan)是(shi)(shi)(shi)(shi)(shi)黃(huang)豆炒黃(huang)豆芽(ya)；還(huan)(huan)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)“雪(xue)山飛狐”，原來是(shi)(shi)(shi)(shi)(shi)炸龍蝦片(pian)上(shang)面(mian)(mian)放(fang)著(zhu)幾個(ge)(ge)(ge)(ge)(ge)炸蝦皮；“走在鄉(xiang)間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)路(lu)上(shang)”就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)紅燒豬蹄(ti)邊上(shang)放(fang)著(zhu)香(xiang)菜(cai)，“一(yi)(yi)(yi)(yi)(yi)(yi)國兩制”就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)煮花生(sheng)(sheng)米和(he)炸花生(sheng)(sheng)米，“波黑戰(zhan)爭(zheng)”就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)菠菜(cai)炒黑木(mu)耳，“悄悄話(hua)”就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)豬舌頭和(he)豬耳朵，“紅燈(deng)區”就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)辣子雞塊(kuai)……全(quan)部是(shi)(shi)(shi)(shi)(shi)普(pu)通的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)家常菜(cai)，只(zhi)(zhi)不(bu)(bu)過(guo)起(qi)了(le)(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)趣(qu)味橫生(sheng)(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)罷了(le)(le)(le)。 先(xian)不(bu)(bu)要(yao)責備這(zhe)(zhe)家小(xiao)餐館老板的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)狡詐，我(wo)(wo)們應(ying)該(gai)(gai)首先(xian)捫心(xin)(xin)自(zi)問：“我(wo)(wo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)能(neng)(neng)(neng)夠讓消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)感(gan)(gan)興趣(qu)嗎？” 產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)性(xing)能(neng)(neng)(neng)要(yao)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)使(shi)(shi)(shi)(shi)用(yong)(yong)之后才能(neng)(neng)(neng)體驗，但(dan)(dan)(dan)是(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)卻能(neng)(neng)(neng)吸引消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)眼球(qiu)。在“眼球(qiu)經(jing)濟”時(shi)代(dai)，這(zhe)(zhe)意(yi)味著(zhu)你的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)只(zhi)(zhi)要(yao)具有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)好名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)也(ye)(ye)就(jiu)(jiu)成功(gong)(gong)一(yi)(yi)(yi)(yi)(yi)(yi)半了(le)(le)(le)。 芝(zhi)加(jia)(jia)哥大(da)(da)學社會(hui)學家多溫卡特(te)(te)(te)頓(dun)特(te)(te)(te)在《傳播(bo)學》一(yi)(yi)(yi)(yi)(yi)(yi)書(shu)中(zhong)(zhong)(zhong)(zhong)指(zhi)出， 信息必須(xu)引人(ren)(ren)注(zhu)目(mu)， 才有(you)(you)(you)(you)(you)(you)可(ke)(ke)(ke)(ke)(ke)能(neng)(neng)(neng)取得(de)效(xiao)果(guo)(guo)。產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)應(ying)該(gai)(gai)遵循(xun)“AIDMA法則(ze)”，即(ji)(ji)attention引人(ren)(ren)注(zhu)目(mu)、interest發生(sheng)(sheng)興趣(qu)、desire激起(qi)欲(yu)望、memo ry留下(xia)記憶、action開(kai)展行(xing)動。筆(bi)者(zhe)(zhe)(zhe)(zhe)(zhe)認(ren)(ren)為(wei)(wei)(wei)，一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)好名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)應(ying)該(gai)(gai)具有(you)(you)(you)(you)(you)(you)五個(ge)(ge)(ge)(ge)(ge)特(te)(te)(te)征(zheng)(zheng)。 瑯瑯上(shang)口(kou)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)要(yao)能(neng)(neng)(neng)讓大(da)(da)多數的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)非常容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)地(di)念出來（包(bao)括(kuo)讀出來與(yu)心(xin)(xin)里(li)默念），這(zhe)(zhe)要(yao)求(qiu)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)時(shi)一(yi)(yi)(yi)(yi)(yi)(yi)定要(yao)用(yong)(yong)最簡(jian)單的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)詞匯。比(bi)(bi)(bi)如(ru)(ru)我(wo)(wo)國的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)著(zhu)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)“娃(wa)哈(ha)哈(ha)”，就(jiu)(jiu)使(shi)(shi)(shi)(shi)用(yong)(yong)了(le)(le)(le)最容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)發音、最容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)識(shi)(shi)別的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)漢(han)(han)語(yu)(yu)詞匯。“喜(xi)之郎”因為(wei)(wei)(wei)其(qi)(qi)(qi)瑯瑯上(shang)口(kou)、喜(xi)氣洋(yang)洋(yang)而(er)成為(wei)(wei)(wei)大(da)(da)人(ren)(ren)小(xiao)孩(hai)(hai)都(dou)(dou)喜(xi)歡的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)首選果(guo)(guo)凍(dong)。“可(ke)(ke)(ke)(ke)(ke)口(kou)可(ke)(ke)(ke)(ke)(ke)樂”因為(wei)(wei)(wei)其(qi)(qi)(qi)易(yi)(yi)(yi)(yi)(yi)讀、易(yi)(yi)(yi)(yi)(yi)認(ren)(ren)、易(yi)(yi)(yi)(yi)(yi)上(shang)口(kou)、易(yi)(yi)(yi)(yi)(yi)傳播(bo)而(er)成為(wei)(wei)(wei)可(ke)(ke)(ke)(ke)(ke)樂中(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)霸主(zhu)。 簡(jian)單易(yi)(yi)(yi)(yi)(yi)記越是(shi)(shi)(shi)(shi)(shi)簡(jian)單的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，越是(shi)(shi)(shi)(shi)(shi)容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)牢記。這(zhe)(zhe)包(bao)括(kuo)兩個(ge)(ge)(ge)(ge)(ge)方面(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)含(han)義，一(yi)(yi)(yi)(yi)(yi)(yi)是(shi)(shi)(shi)(shi)(shi)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)識(shi)(shi)別與(yu)記憶，如(ru)(ru)三五牌(pai)(pai)香(xiang)煙，只(zhi)(zhi)要(yao)你的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)視力(li)(li)(li)沒有(you)(you)(you)(you)(you)(you)問題，你就(jiu)(jiu)能(neng)(neng)(neng)一(yi)(yi)(yi)(yi)(yi)(yi)下(xia)子將(jiang)她從眾多品(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)中(zhong)(zhong)(zhong)(zhong)識(shi)(shi)別出來。二是(shi)(shi)(shi)(shi)(shi)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)要(yao)和(he)商(shang)標緊(jin)密(mi)聯(lian)系在一(yi)(yi)(yi)(yi)(yi)(yi)起(qi)，汽(qi)車(che)中(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)三個(ge)(ge)(ge)(ge)(ge)菱(ling)形就(jiu)(jiu)代(dai)表了(le)(le)(le)三菱(ling)；可(ke)(ke)(ke)(ke)(ke)樂中(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)紅色(se)就(jiu)(jiu)代(dai)表了(le)(le)(le)可(ke)(ke)(ke)(ke)(ke)口(kou)可(ke)(ke)(ke)(ke)(ke)樂，而(er)藍色(se)則(ze)代(dai)表了(le)(le)(le)百事可(ke)(ke)(ke)(ke)(ke)樂；運動服(fu)飾上(shang)面(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)“鉤”就(jiu)(jiu)代(dai)表了(le)(le)(le)耐克(ke)(ke)。獨(du)一(yi)(yi)(yi)(yi)(yi)(yi)無二獨(du)一(yi)(yi)(yi)(yi)(yi)(yi)無二的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)可(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)有(you)(you)(you)(you)(you)(you)效(xiao)避免競爭(zheng)對(dui)手(shou)對(dui)你的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)模(mo)(mo)仿，并在消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)認(ren)(ren)知中(zhong)(zhong)(zhong)(zhong)占據(ju)一(yi)(yi)(yi)(yi)(yi)(yi)塊(kuai)獨(du)立的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)位(wei)置，即(ji)(ji)特(te)(te)(te)勞特(te)(te)(te)所說(shuo)(shuo)(shuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“明(ming)確(que)定位(wei)”。“勞斯(si)萊斯(si)”是(shi)(shi)(shi)(shi)(shi)獨(du)一(yi)(yi)(yi)(yi)(yi)(yi)無二的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，“可(ke)(ke)(ke)(ke)(ke)口(kou)可(ke)(ke)(ke)(ke)(ke)樂”也(ye)(ye)只(zhi)(zhi)被全(quan)球(qiu)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)認(ren)(ren)可(ke)(ke)(ke)(ke)(ke)一(yi)(yi)(yi)(yi)(yi)(yi)種，“英(ying)特(te)(te)(te)爾”就(jiu)(jiu)是(shi)(shi)(shi)(shi)(shi)電(dian)(dian)腦芯片(pian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)代(dai)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)詞。父母給(gei)(gei)(gei)孩(hai)(hai)子起(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)候(hou)(hou)(hou)都(dou)(dou)希(xi)望自(zi)己孩(hai)(hai)子的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)獨(du)一(yi)(yi)(yi)(yi)(yi)(yi)無二、大(da)(da)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)鼎(ding)鼎(ding)，給(gei)(gei)(gei)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)也(ye)(ye)是(shi)(shi)(shi)(shi)(shi)同樣(yang)道理。 意(yi)味深長(chang)(chang)正如(ru)(ru)開(kai)頭的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)笑話(hua)中(zhong)(zhong)(zhong)(zhong)所講到(dao)(dao)(dao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)那樣(yang)，盡(jin)量使(shi)(shi)(shi)(shi)你的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)讓人(ren)(ren)產(chan)(chan)(chan)(chan)(chan)生(sheng)(sheng)聯(lian)想(xiang)(xiang)(xiang)。人(ren)(ren)類具有(you)(you)(you)(you)(you)(you)天生(sheng)(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)好奇(qi)心(xin)(xin)理，如(ru)(ru)果(guo)(guo)能(neng)(neng)(neng)夠使(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)對(dui)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)意(yi)義進行(xing)思(si)(si)(si)考的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)話(hua)，你就(jiu)(jiu)可(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)在他(ta)們心(xin)(xin)中(zhong)(zhong)(zhong)(zhong)留下(xia)深刻印象(xiang)(xiang)了(le)(le)(le)。具體來說(shuo)(shuo)(shuo)，產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)可(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)參考歷史(shi)事件(jian)、人(ren)(ren)物(wu)、地(di)理、神(shen)化(hua)傳說(shuo)(shuo)(shuo)等(deng)(deng)許多具有(you)(you)(you)(you)(you)(you)深遠背景的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)事物(wu)。比(bi)(bi)(bi)如(ru)(ru)，長(chang)(chang)城(cheng)（Great Wall）象(xiang)(xiang)征(zheng)(zheng)著(zhu)獨(du)一(yi)(yi)(yi)(yi)(yi)(yi)無二的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)人(ren)(ren)類奇(qi)跡，耐克(ke)(ke)（NIKE）則(ze)代(dai)表著(zhu)希(xi)臘神(shen)話(hua)中(zhong)(zhong)(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)勝(sheng)利女神(shen)，桑塔納（SANTANNA）指(zhi)美國加(jia)(jia)州盛(sheng)產(chan)(chan)(chan)(chan)(chan)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)貴葡萄酒的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)“桑塔納山谷(gu)”，洽(qia)洽(qia)瓜子背后則(ze)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)歷史(shi)久遠的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)傳說(shuo)(shuo)(shuo)。 普(pu)遍適用(yong)(yong)我(wo)(wo)國已經(jing)加(jia)(jia)入WTO ，企(qi)(qi)(qi)(qi)業之間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)競爭(zheng)規則(ze)已經(jing)從僅(jin)限于(yu)國內(nei)市(shi)場(chang)轉為(wei)(wei)(wei)全(quan)球(qiu)市(shi)場(chang)。走出國門(men)，放(fang)眼世界，是(shi)(shi)(shi)(shi)(shi)每(mei)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)希(xi)望做大(da)(da)做強的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)業都(dou)(dou)應(ying)該(gai)(gai)具有(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)雄心(xin)(xin)。這(zhe)(zhe)就(jiu)(jiu)要(yao)求(qiu)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)不(bu)(bu)僅(jin)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)吉(ji)(ji)祥(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)，也(ye)(ye)要(yao)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)吉(ji)(ji)祥(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)。比(bi)(bi)(bi)如(ru)(ru)，樂百氏（Robust）純凈(jing)水(shui)，就(jiu)(jiu)其(qi)(qi)(qi)漢(han)(han)語(yu)(yu)含(han)義而(er)言，是(shi)(shi)(shi)(shi)(shi)讓大(da)(da)眾（百氏）使(shi)(shi)(shi)(shi)用(yong)(yong)之后會(hui)高(gao)興，而(er)其(qi)(qi)(qi)英(ying)語(yu)(yu)含(han)義則(ze)是(shi)(shi)(shi)(shi)(shi)“精力(li)(li)(li)充沛的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)、充滿活力(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)”意(yi)思(si)(si)(si)。有(you)(you)(you)(you)(you)(you)如(ru)(ru)此(ci)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)含(han)義，只(zhi)(zhi)要(yao)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)質(zhi)量過(guo)硬、營(ying)銷得(de)力(li)(li)(li)，還(huan)(huan)愁消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)不(bu)(bu)會(hui)喜(xi)愛嗎？又如(ru)(ru)百得(de)（Best）電(dian)(dian)器(qi)，其(qi)(qi)(qi)中(zhong)(zhong)(zhong)(zhong)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)在所有(you)(you)(you)(you)(you)(you)市(shi)場(chang)都(dou)(dou)是(shi)(shi)(shi)(shi)(shi)為(wei)(wei)(wei)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)樂于(yu)接受的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。 給(gei)(gei)(gei)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)時(shi)還(huan)(huan)應(ying)該(gai)(gai)盡(jin)量避免一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)(xie)誤區： 將(jiang)與(yu)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)對(dui)應(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)直接作為(wei)(wei)(wei)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)。產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)與(yu)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)應(ying)該(gai)(gai)起(qi)到(dao)(dao)(dao)里(li)應(ying)外(wai)(wai)(wai)合(he)、相得(de)益彰的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效(xiao)果(guo)(guo)。一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)(xie)企(qi)(qi)(qi)(qi)業在命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)候(hou)(hou)(hou)只(zhi)(zhi)考慮到(dao)(dao)(dao)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)褒義，然后直接找到(dao)(dao)(dao)對(dui)應(ying)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)單詞翻譯過(guo)來，以(yi)(yi)(yi)(yi)(yi)為(wei)(wei)(wei)外(wai)(wai)(wai)國消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)也(ye)(ye)會(hui)喜(xi)歡，這(zhe)(zhe)種自(zi)以(yi)(yi)(yi)(yi)(yi)為(wei)(wei)(wei)是(shi)(shi)(shi)(shi)(shi)往往可(ke)(ke)(ke)(ke)(ke)能(neng)(neng)(neng)害(hai)慘了(le)(le)(le)企(qi)(qi)(qi)(qi)業。比(bi)(bi)(bi)如(ru)(ru)上(shang)海名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)牌(pai)(pai)鳳(feng)凰牌(pai)(pai)自(zi)行(xing)車(che)一(yi)(yi)(yi)(yi)(yi)(yi)直以(yi)(yi)(yi)(yi)(yi)英(ying)文(wen)(wen)(wen)(wen)(wen)(wen)“Phoenix”為(wei)(wei)(wei)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)，漢(han)(han)語(yu)(yu)里(li)鳳(feng)凰是(shi)(shi)(shi)(shi)(shi)代(dai)表吉(ji)(ji)祥(xiang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)種神(shen)鳥(niao)，使(shi)(shi)(shi)(shi)人(ren)(ren)想(xiang)(xiang)(xiang)到(dao)(dao)(dao)“吉(ji)(ji)祥(xiang)、如(ru)(ru)意(yi)”等(deng)(deng)。可(ke)(ke)(ke)(ke)(ke)是(shi)(shi)(shi)(shi)(shi)在英(ying)語(yu)(yu)文(wen)(wen)(wen)(wen)(wen)(wen)化(hua)里(li)，它(ta)是(shi)(shi)(shi)(shi)(shi)“再生(sheng)(sheng)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)象(xiang)(xiang)征(zheng)(zheng)，看(kan)(kan)到(dao)(dao)(dao)這(zhe)(zhe)種牌(pai)(pai)子的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)車(che)，讓人(ren)(ren)想(xiang)(xiang)(xiang)到(dao)(dao)(dao)“死(si)而(er)復(fu)生(sheng)(sheng)”，會(hui)使(shi)(shi)(shi)(shi)人(ren)(ren)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)種死(si)里(li)逃生(sheng)(sheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)尷尬聯(lian)想(xiang)(xiang)(xiang)。又比(bi)(bi)(bi)如(ru)(ru)，中(zhong)(zhong)(zhong)(zhong)國名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)牌(pai)(pai)白象(xiang)(xiang)電(dian)(dian)池的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)英(ying)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)“ White Elephant 外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)很(hen)吉(ji)(ji)祥(xiang)、中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)卻不(bu)(bu)能(neng)(neng)(neng)使(shi)(shi)(shi)(shi)人(ren)(ren)產(chan)(chan)(chan)(chan)(chan)生(sheng)(sheng)任何聯(lian)想(xiang)(xiang)(xiang)。比(bi)(bi)(bi)如(ru)(ru)，納愛斯(si)香(xiang)皂的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)英(ying)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)“Nice”是(shi)(shi)(shi)(shi)(shi)絕(jue)好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)、美妙(miao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)意(yi)思(si)(si)(si)，但(dan)(dan)(dan)是(shi)(shi)(shi)(shi)(shi)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)中(zhong)(zhong)(zhong)(zhong)除了(le)(le)(le)“愛”字(zi)(zi)(zi)(zi)(zi)可(ke)(ke)(ke)(ke)(ke)能(neng)(neng)(neng)使(shi)(shi)(shi)(shi)人(ren)(ren)想(xiang)(xiang)(xiang)到(dao)(dao)(dao)“關愛、愛護(hu)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)意(yi)義外(wai)(wai)(wai)，實在是(shi)(shi)(shi)(shi)(shi)使(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)不(bu)(bu)知所云。其(qi)(qi)(qi)它(ta)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)如(ru)(ru)真維斯(si)“Jeanswest”（西部牛仔的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)服(fu)裝）、雅戈爾“Youngo r”（Younger的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)諧音，更優(you)雅、更年輕的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)意(yi)思(si)(si)(si)）等(deng)(deng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)盡(jin)管(guan)很(hen)吉(ji)(ji)祥(xiang)，但(dan)(dan)(dan)是(shi)(shi)(shi)(shi)(shi)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)卻顯(xian)得(de)毫無意(yi)義。 中(zhong)(zhong)(zhong)(zhong)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)都(dou)(dou)是(shi)(shi)(shi)(shi)(shi)褒義、但(dan)(dan)(dan)是(shi)(shi)(shi)(shi)(shi)很(hen)難(nan)使(shi)(shi)(shi)(shi)人(ren)(ren)看(kan)(kan)見其(qi)(qi)(qi)中(zhong)(zhong)(zhong)(zhong)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)即(ji)(ji)識(shi)(shi)別出另(ling)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)，即(ji)(ji)之間缺乏關聯(lian)。比(bi)(bi)(bi)如(ru)(ru)，“佳潔(jie)(jie)士(shi)” 的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)說(shuo)(shuo)(shuo)明(ming)其(qi)(qi)(qi)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)是(shi)(shi)(shi)(shi)(shi)優(you)秀的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)保潔(jie)(jie)衛士(shi)，其(qi)(qi)(qi)英(ying)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)“Grest”說(shuo)(shuo)(shuo)明(ming)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)是(shi)(shi)(shi)(shi)(shi)最好的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，但(dan)(dan)(dan)是(shi)(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)很(hen)難(nan)看(kan)(kan)到(dao)(dao)(dao)“佳潔(jie)(jie)士(shi)”就(jiu)(jiu)聯(lian)想(xiang)(xiang)(xiang)到(dao)(dao)(dao)“Grest”。“新飛”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)與(yu)英(ying)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)“Frestech”（fresh technology 的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)縮寫(xie)，即(ji)(ji)保鮮技術）也(ye)(ye)很(hen)難(nan)使(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)想(xiang)(xiang)(xiang)到(dao)(dao)(dao)一(yi)(yi)(yi)(yi)(yi)(yi)起(qi)。 以(yi)(yi)(yi)(yi)(yi)上(shang)幾點(dian)主(zhu)要(yao)是(shi)(shi)(shi)(shi)(shi)針對(dui)同時(shi)具有(you)(you)(you)(you)(you)(you)中(zhong)(zhong)(zhong)(zhong)外(wai)(wai)(wai)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)而(er)言的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，國內(nei)市(shi)場(chang)上(shang)還(huan)(huan)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)大(da)(da)堆(dui)只(zhi)(zhi)有(you)(you)(you)(you)(you)(you)中(zhong)(zhong)(zhong)(zhong)文(wen)(wen)(wen)(wen)(wen)(wen)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)，它(ta)們在命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)候(hou)(hou)(hou)也(ye)(ye)存在一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)(xie)誤區。 俗套無新意(yi)、模(mo)(mo)仿知名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)。一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)(xie)企(qi)(qi)(qi)(qi)業給(gei)(gei)(gei)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)仍然跳不(bu)(bu)出江河湖(hu)海、名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)山大(da)(da)川、花鳥(niao)蟲魚(yu)等(deng)(deng)俗套，一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)“長(chang)(chang)城(cheng)”各行(xing)各業都(dou)(dou)可(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)用(yong)(yong)，一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)“牡(mu)丹”各類商(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)也(ye)(ye)都(dou)(dou)可(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)沿(yan)襲(xi)，這(zhe)(zhe)樣(yang)盡(jin)管(guan)保險，但(dan)(dan)(dan)是(shi)(shi)(shi)(shi)(shi)毫無新意(yi)，不(bu)(bu)利于(yu)開(kai)拓(tuo)市(shi)場(chang)。還(huan)(huan)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)(xie)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)時(shi)克(ke)(ke)隆知名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)，如(ru)(ru)模(mo)(mo)仿“青島(dao)啤酒”給(gei)(gei)(gei)自(zi)己產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)起(qi)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)威島(dao)、半島(dao)、亭(ting)島(dao)、情島(dao)，模(mo)(mo)仿“五糧(liang)液”為(wei)(wei)(wei)“玉糧(liang)液”、“貴人(ren)(ren)鳥(niao)”為(wei)(wei)(wei)“富貴鳥(niao)”，以(yi)(yi)(yi)(yi)(yi)為(wei)(wei)(wei)這(zhe)(zhe)樣(yang)就(jiu)(jiu)可(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)搭知名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)便(bian)車(che)取得(de)快速成功(gong)(gong)（大(da)(da)家看(kan)(kan)一(yi)(yi)(yi)(yi)(yi)(yi)下(xia)馮小(xiao)剛電(dian)(dian)影《大(da)(da)腕》就(jiu)(jiu)可(ke)(ke)(ke)(ke)(ke)以(yi)(yi)(yi)(yi)(yi)知道這(zhe)(zhe)種模(mo)(mo)仿有(you)(you)(you)(you)(you)(you)多么(me)厲(li)害(hai)了(le)(le)(le)）。這(zhe)(zhe)不(bu)(bu)僅(jin)容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)導致企(qi)(qi)(qi)(qi)業之間的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)糾(jiu)紛，相關監管(guan)部門(men)也(ye)(ye)會(hui)加(jia)(jia)大(da)(da)打(da)擊力(li)(li)(li)度。即(ji)(ji)使(shi)(shi)(shi)(shi)企(qi)(qi)(qi)(qi)業僥幸過(guo)關，也(ye)(ye)不(bu)(bu)可(ke)(ke)(ke)(ke)(ke)能(neng)(neng)(neng)做大(da)(da)做強。 起(qi)洋(yang)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)不(bu)(bu)倫不(bu)(bu)類、或(huo)者(zhe)(zhe)(zhe)(zhe)(zhe)庸(yong)俗低(di)級(ji)(ji)。一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)(xie)企(qi)(qi)(qi)(qi)業在給(gei)(gei)(gei)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)候(hou)(hou)(hou)，挖空(kong)心(xin)(xin)思(si)(si)(si)堆(dui)砌文(wen)(wen)(wen)(wen)(wen)(wen)字(zi)(zi)(zi)(zi)(zi)起(qi)了(le)(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)不(bu)(bu)倫不(bu)(bu)類的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)洋(yang)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)，以(yi)(yi)(yi)(yi)(yi)為(wei)(wei)(wei)這(zhe)(zhe)樣(yang)就(jiu)(jiu)能(neng)(neng)(neng)提高(gao)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)檔次。還(huan)(huan)有(you)(you)(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)業給(gei)(gei)(gei)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)起(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)庸(yong)俗低(di)級(ji)(ji)，如(ru)(ru)“二房白酒”、“鬼冢服(fu)裝”、“公子哥照明(ming)燈(deng)”、“少林寺肉(rou)食罐頭”等(deng)(deng)，以(yi)(yi)(yi)(yi)(yi)為(wei)(wei)(wei)這(zhe)(zhe)樣(yang)就(jiu)(jiu)能(neng)(neng)(neng)引起(qi)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)好奇(qi)心(xin)(xin)。這(zhe)(zhe)樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)不(bu)(bu)僅(jin)不(bu)(bu)容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)給(gei)(gei)(gei)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)留下(xia)深刻印象(xiang)(xiang)，反而(er)容(rong)(rong)易(yi)(yi)(yi)(yi)(yi)引起(qi)消(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)反感(gan)(gan)。 還(huan)(huan)有(you)(you)(you)(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)些(xie)(xie)企(qi)(qi)(qi)(qi)業在給(gei)(gei)(gei)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)命(ming)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時(shi)候(hou)(hou)(hou)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)去找專業人(ren)(ren)士(shi)，而(er)是(shi)(shi)(shi)(shi)(shi)去找風水(shui)先(xian)生(sheng)(sheng)，結果(guo)(guo)導致要(yao)么(me)不(bu)(bu)合(he)規范(fan)、要(yao)么(me)與(yu)其(qi)(qi)(qi)他(ta)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)(ming)字(zi)(zi)(zi)(zi)(zi)相似或(huo)重復(fu)，最后瞎折(zhe)騰(teng)一(yi)(yi)(yi)(yi)(yi)(yi)場(chang)，不(bu)(bu)僅(jin)浪費(fei)(fei)了(le)(le)(le)大(da)(da)量精力(li)(li)(li)與(yu)財力(li)(li)(li)，也(ye)(ye)延誤了(le)(le)(le)商(shang)機。...

4198

產品命名的原則及心理方法?

商品命名的原則:(1)名實相符;(2)便于記憶;(3)引人注意;(4)誘發情感;(5)啟發聯想
商品命(ming)(ming)名(ming)(ming)(ming)(ming)的方法(fa)(fa)(fa):(1)效用命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（2）人名(ming)(ming)(ming)(ming)命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（3）成分命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（4）產地命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（5）制作方法(fa)(fa)(fa)命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（6）商品外(wai)形命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（7）動、植物命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（8）外(wai)文(wen)譯音命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)；（9）形象(xiang)命(ming)(ming)名(ming)(ming)(ming)(ming)法(fa)(fa)(fa)...

11412

品牌名稱怎么取呢?

我們在思考鮮明有力的品牌名稱的時候，有六種命名方法考慮方向：功能，比喻，活力，語素，歷史和姓氏。

1、功(gong)能命(ming)(ming)名(ming)(ming)法就是以(yi)你希望專有(you)的(de)獨有(you)的(de)產品(pin)的(de)一個典型特點命(ming)(ming)名(ming)(ming)。

2、比喻命名法就是用一個詞暗示品牌的主要(yao)價值。

3、活力命(ming)名是用幾個詞(ci)傳達一(yi)種(zhong)情緒，一(yi)項行動或者(zhe)品牌的一(yi)種(zhong)基(ji)調。

4、語素(su)命名是用單(dan)詞的幾個(ge)音節來傳達根(gen)本含義。

5、歷史命名(ming)是用歷史人(ren)物，歷史事(shi)件或者遺址來做品牌名(ming)稱。

6、姓(xing)氏命名(ming)(ming)(ming)法是用虛構或者真實的人物（企業(ye)創始(shi)人）姓(xing)名(ming)(ming)(ming)來命名(ming)(ming)(ming)做(zuo)品牌名(ming)(ming)(ming)稱。

一個理(li)想的品(pin)牌名稱，應該具有(you)以下幾(ji)個特(te)點:

一、要符合產品和行業(ye)的特點。

好的品牌應有符合自(zi)己特色的好名(ming)(ming)字(zi)，而且(qie)這(zhe)個名(ming)(ming)字(zi)還要能體現出產(chan)品所屬行業以及(ji)產(chan)品的特點，讓消費(fei)者(zhe)一看就明白。

比如，減肥塑型產品曲美、購物網站淘寶，等(deng)等(deng)。

二、要(yao)能體現產品內涵和文(wen)化底蘊(yun)。

如(ru)同仁堂、全聚德、清和元雙(shuang)合(he)成(cheng)等老字號，他們的名字既(ji)能(neng)體現出(chu)行業特色，又(you)體現出(chu)了深(shen)厚的文化底蘊。

還有百(bai)度(du)、網(wang)易這樣的(de)(de)名字，它們(men)從某種(zhong)程度(du)上體現出了(le)產品的(de)(de)內涵。

三、要大氣響亮，好聽好記，并符合傳統命理(li)學要求。

一(yi)個好的品牌(pai)名(ming)稱，不僅要(yao)大氣響亮，而且符合(he)風水環境(jing)學或傳統(tong)命理學的要(yao)求(qiu)。

例如娃哈哈、六味齋、樂百氏等(deng)。

四、具有成(cheng)長性或拓展性。

好的品牌(pai)(pai)名(ming)字(zi)應具有(you)長遠的發展空間，翻譯成外語后不得有(you)負面含義，易于進行品牌(pai)(pai)延伸。

比如說，凡(fan)客譯為英語“VancI”，都非常好聽(ting)。例如雙合成的(de)娘(niang)(niang)家，衍(yan)生出娘(niang)(niang)家樂、娘(niang)(niang)家喜等等。

五、可以通過(guo)注冊并獲得法(fa)律(lv)保(bao)護。

如果你(ni)選(xuan)擇的品牌名(ming)稱或是(shi)標志，與(yu)他人的在(zai)先權益相(xiang)沖突，或是(shi)違反國家(jia)規定(ding)的商標禁用條款，即便你(ni)認為(wei)名(ming)稱或LOG0設(she)計再(zai)好(hao)，也不(bu)能夠核準注冊(ce)供企業獨占專用。

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18956

系列名稱是什么意思

在原有基礎上推出后續產品，為這一類產品取的名字叫系列名字。

名(ming)(ming)(ming)字是(shi)指(zhi)人(ren)或者產品、物體的(de)名(ming)(ming)(ming)稱(cheng)，姓(xing)名(ming)(ming)(ming)有(you)廣義與(yu)狹義之分(fen)，還(huan)有(you)小名(ming)(ming)(ming)、別名(ming)(ming)(ming)、綽號、乳名(ming)(ming)(ming)等。廣義的(de)姓(xing)名(ming)(ming)(ming)包括公民(min)(min)的(de)姓(xing)氏和(he)(he)名(ming)(ming)(ming)字以及法人(ren)和(he)(he)非(fei)法人(ren)團體的(de)名(ming)(ming)(ming)稱(cheng)；狹義的(de)姓(xing)名(ming)(ming)(ming)僅指(zhi)公民(min)(min)的(de)姓(xing)氏和(he)(he)名(ming)(ming)(ming)字。為(wei)名(ming)(ming)(ming)和(he)(he)字的(de)合稱(cheng)。在(zai)中國(guo)古代，名(ming)(ming)(ming)、字分(fen)開使用。今(jin)合稱(cheng)“名(ming)(ming)(ming)字”，則(ze)指(zhi)姓(xing)名(ming)(ming)(ming)或名(ming)(ming)(ming)。

中國古人名字

在史書或古籍中(zhong)常看到古人(ren)除(chu)了姓(xing)名(ming)外，還有字，古代人(ren)有“名(ming)”有“字”，“名(ming)”又叫“本名(ming)”，舊說(shuo)是(shi)古代嬰(ying)兒出(chu)生后(hou)三個月由(you)父親所取（當然亦有一說(shuo)是(shi)出(chu)生后(hou)即可取名(ming)了）。

而“字”又(you)叫“表字”，是(shi)(shi)除本名(ming)外(wai)另取(qu)(qu)一(yi)個與(yu)本名(ming)有所關聯的名(ming)字，男子在二十歲行冠禮時(shi)取(qu)(qu)字不過三國亂世(shi)，思(si)想反叛，冠而取(qu)(qu)字并不是(shi)(shi)一(yi)定遵循(xun)，曹沖、孫(sun)亮都是(shi)(shi)未冠死去而皆有字。

而(er)女子則在十五歲行笄禮時(shi)取字(zi)。名，在夏朝之前已(yi)經(jing)有(you)，而(er)取字(zi)據說(shuo)始(shi)于(yu)商(shang)朝，如推翻夏桀的商(shang)湯，原名履，又名天乙(yi)，字(zi)湯。還有(you)，名與字(zi)是有(you)區(qu)別(bie)的，古人常(chang)自稱(cheng)(cheng)己名以表(biao)示(shi)謙稱(cheng)(cheng)，稱(cheng)(cheng)人之字(zi)以表(biao)示(shi)對(dui)人尊稱(cheng)(cheng)，另姓與字(zi)連稱(cheng)(cheng)亦是對(dui)人尊稱(cheng)(cheng)。

名與字(zi)(zi)是有(you)關(guan)系、關(guan)聯的(de)(de)(de)。有(you)的(de)(de)(de)是意(yi)義(yi)上(shang)的(de)(de)(de)聯系，有(you)的(de)(de)(de)是意(yi)義(yi)上(shang)的(de)(de)(de)相輔，有(you)的(de)(de)(de)是意(yi)義(yi)上(shang)的(de)(de)(de)相反。另(ling)外，古人的(de)(de)(de)名和(he)字(zi)(zi)往往取自古典古籍。

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4610

幫忙取個名字(產品系列)?

可以(yi)叫如煙(yan)筷子...

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